HOME TECNOLOGIES WITH HOMEWHIZ

A NEW ERA IS STARTING FOR THE CONNECTED HOME TECNOLOGIES WITH HOMEWHIZ

ARÇELİK INTRODUCES SMART HOME APPLIANCES

TO TURKEY FOR THE FIRST TIME

Arçelik A.Ş, having broken grounds and brought innovation in Turkey since it has been founded, is now starting a new era for the connected home technologies. Thanks to Arçelik 'HomeWhiz' technology, white goods and household appliances can be controlled and communicate among each other on an integrated platform over the smart phones, tablets and smart TVs for the first time in Turkey. While saving energy and time, the smart technology understanding the needs of consumers also offers the most suitable performance through the up-to-date software.

CEO of Arçelik A.S., Mr Hakan Bulgurlu states, "We keep on developing business models and technologies for the digital world of tomorrow. And HomeWhiz world is the latest link of this chain. We are starting a new era in the field of connected home technologies with HomeWhiz and once again we are introducing a first to Turkey. Our household appliances transform into the smart devices understanding the needs of consumers and offering exclusive solutions for them.

Arçelik A.Ş once again breaks grounds with the strength it gets from its 61-years of tradition. Focusing on R&D, innovation, quality and design, Arçelik A.Ş starts a new era for the connected home technologies with HomeWhiz offering solutions to facilitate the daily lives of consumers. Enabling communication between white goods and household appliances over smart devices, thanks to HomeWhiz, it will be possible to control refrigerators, washing machines, tumble driers, dishwashers and built-in ovens on an integrated platform over smart phones, tablet or smart TVs for the first time in Turkey.

Emphasising that it was Arçelik A.Ş that introduced the innovations such as the first refrigerator, first washing machine and first Turkish coffee machine in Turkey, CEO of Arçelik A.Ş. Mr Hakan Bulgurlu says, "Our strength in innovative technologies stems from our R&D and innovation experience. We are expanding our data analysis and software architecture investments in our R&D. We establish collaborations with the leading universities of Turkey and the world. As a result of these practices, every year, we manufacture millions of products pioneering and championing the energy and water efficiency in our 15 worldwide factories in accordance with the habits and trends of the consumers in 130 different countries."

 

In the near future, the household appliances will have the capability of understanding and learning

Explaining that Arçelik uses the power of the technology for the sake of easing the life and extending comfort of the consumers, Hakan Bulgurlu continues, "We keep on developing business models for the digital world of tomorrow. We would like to seize the opportunities in the rapidly growing connected home technologies. We are starting a new era in the field of connected home technologies with HomeWhiz and once again we are introducing a first to Turkey. Our household appliances transform into the smart devices understanding the needs of consumers and offering exclusive solutions for them.

Mentioning that all devices become connected and the Internet of Things has transformed our world thanks to huge leaps in mobile technologies and the development in Internet, Bulgurlu added, "The world of the Internet of Things is growing into a trillion-dollar business. It is estimated that 20 to 30 billion smart devices will have been connected to internet all over the world by 2020. As such, we also make significant investments for the digital transformation. We are working on connectivity, cloud computing and data mining technologies. In the near future, the products we use at our homes will have the capability of understanding and learning, and touch every spot of the consumer's life."

 

Arçelik products will speak the same language with millions of different products

Indicating that they attach importance in developing a common protocol with the aim of maximising the benefits of the consumers from the smart technologies, Bulgurlu remarks, "For this purpose, in 2015 we became the premier member of AllSeen Alliance founded by the leading technology companies around the world. We consider the HomeWhiz that we have introduced in Turkey as a first today, as the beginning of this journey. HomeWhiz is going to take us to the new horizons that will challenge our imagination on connected home technologies. The products we manufacture in this field will also speak the same language with millions of different products of the other AllSeen Alliance members in the future."

 

The products will inform the service center in case of any malfunction

The features offered in the first stage of HomeWhiz include machine settings, remote feature selection and operation, automated notifications, info about energy and water consumption and programme duration controls. The HomeWhiz world that will continuously be developed by Arçelik will not only offer the users the ease of controlling the products while they keep their seats. But also the products communicating with each other will focus on finding the best solutions for the consumers. For example, after selecting the most suitable washing programme according to the type of fabric, the washing machine will suggest the most correct drying option to the tumble drier. In this way, both energy and water efficiency will be provided and the consumer will get the best washing and drying performance. In the near future, the white goods in the kitchens communicate with each other and be able determine which dish could be cooked with the existing ingredients. The ovens will be able to choose the most suitable cooking programmes through accessing to recipes online. White goods and household appliances that are accessed remotely with the up-to-date software, will be able to notify the consumers prior to possible malfunctions. With the smart energy management and special purpose software, the consumers will enjoy the chance of customising the products in accordance with their preferences.

Having a user friendly interface, HomeWhiz App will soon be available on Apple Store (iOS) and Google Play Store (Android) free-of-charge.